MBA Group partners with Ricoh in multi-million pound landmark deal

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MBA Group partners with Ricoh in multi-million pound landmark deal

British printer chooses three Ricoh inkjet technology platforms to extend its customer offering

Ricoh Europe, London, 14 March 2016 – MBA Group and Ricoh are proud to announce a new partnership signifying the UK’s first commitment to Ricoh’s continuous colour inkjet technology with investment in three Ricoh Pro™ VC60000 continuous inkjet digital presses. The announcement is part of MBA’s £5 million strategic investment programme to provide a best in class communication platform to customers across all digital channels.

Ricoh believes the Pro™ VC60000 will open up new markets for British printers by setting a benchmark for quality in its class as a result of its unique multi drop ink technology. The order follows installations across Europe including in Finland, the Netherlands, France, Germany and Sweden.

The modular based system is the most versatile colour inkjet system available on the market and marks a new milestone in the evolution of variable printing, elevating it to a level not previously experienced through inkjet technology.

MBA’s investment is made in tandem with an expanding IT infrastructure and equally as important, the personnel to support the ethos of offering clients choice. Over a third of the company’s three hundred strong staff are now engaged in data, digital communications, analytics and R&D.

Bachar Aintaoui, CEO of MBA Group explains: “The digital revolution has transformed how consumers research services and products. To facilitate the price aware and privacy cautious consumer, companies must be able to navigate the ever changing communications landscape, taking advantage of new channels available to reach customers. This is exactly where the MBA Group is able to help companies”.

The investment will allow MBA to connect customers across any channel, within the context of their communications lifecycle. 

The Ricoh Pro™ VC60000 will introduce a quality of output to support the marketing needs and expectations of customers. The new ink jet technology with dynamic variable drop size provides exceptional print quality. This combines with high productivity with fast speeds able to produce up to 40 million impressions per month providing an efficient solution for high quality variable content.

Benoit Chatelard, Vice President, Production Printing, Ricoh Europe says: “This first British announcement is part of a careful and greatly considered European launch plan for the Pro™ VC60000 platform. We are proud to lead the change for the graphic arts market. We’ve levered our 30 years of inkjet experience to constantly evolve innovative technology, allowing us to continue enhancing client value and increase client satisfaction as they grow and change for the future.”

MBA’s investment with Ricoh will begin to roll out in March and continue throughout the spring of 2016

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| About Ricoh |
Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline – imagine. change. – Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, digital cameras, and industrial systems.

Headquartered in Tokyo, Ricoh Group operates in over 190 countries. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).

For further press information, please contact:
Ricoh Europe PLC
Jack Gibson / Jenny Rushforth 
Tel: +44 (0) 203 033 3766 / +44 (0) 20 3033 3632 
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| About MBA Group |
MBA is a leading provider of marketing and communications in the UK. With over 30 years' experience in the direct marketing, CRM and transactional communication industries, we take great pride in providing our clients with a variety of tailored solutions and cost-effective services that are proven to improve the quality of their customer communications, streamline processes, consolidate costs and ultimately, deliver a greater return on investment.

While the print and secure handling of our clients’ direct and transactional mail remains at the heart of our organisation, we continue to invest in-line with our clients’ needs, and developments in the marketplace, to provide multichannel solutions for all of your customer communications from a single source.

For further information, please contact: 
Kevin Stewart
Sales Director
Tel: +44 (0)20 8376 4300

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